Mohammed HefnyHi, I’m Mohammed Hefny · Media Buyer
I turn your ad budget into customers and sales.
I help e-commerce stores and businesses across Egypt, Saudi Arabia and the Gulf sell more online, with paid ads on Facebook, Instagram, TikTok, Snapchat and Google, and email marketing that brings customers back to buy again.
Brands I've worked with
Every pound you spend on ads
needs a goal and a number.
My goal is to improve your return on ad spend with clear numbers and constant testing: the ad brings the visitor, the content convinces them, the page converts them, and email brings them back.
Sales campaigns that grow your store, with numbers you can measure.
- Testing products and offers on small budgets
- Conversion campaigns on Meta, TikTok, Snapchat and Google
- Retargeting visitors who didn’t buy
- Dropshipping, Shopify and WooCommerce stores
Meta TikTok Shopify WooCommerce
Customers who bought once come back to buy again.
- Automated welcome and follow-up emails
- Abandoned-cart reminders
- Offer and seasonal campaigns for your list
- List segmentation by customer behavior
Email Automation CRM
From the first message to enrollment and payment.
- Student acquisition campaigns by country and interest
- A funnel that starts on WhatsApp and ends with enrollment
- Landing pages for programs and scholarships
- Video and Reels scripts for ads
Meta Snapchat WhatsApp Landing Page
Qualified leads delivered to your sales team.
- Lead campaigns for real estate and local services
- Forms and messages that filter serious buyers
- Fast follow-up by email and WhatsApp
- Tracking every lead from ad to sale
Lead Ads Google WhatsApp
Tools I use every day
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Snapchat Ads
- Google Tag Manager
- GA4
- Meta Pixel
- Shopify
- WooCommerce
- FluentCRM
- Mailchimp
- WhatsApp Business
- Excel
- Python
- WordPress
- Elementor
Services
A complete sales system, not just ads.
01Paid ads (media buying)
Campaigns on Facebook, Instagram, TikTok, Snapchat and Google, with well-planned audiences, accurate pixel tracking and daily optimization based on the numbers.
02E-commerce advertising
Sales campaigns for online stores and dropshipping: product testing, retargeting, and scaling the budget behind what sells.
03Email marketing
Welcome, follow-up, abandoned-cart and offer emails that turn interest into purchases and bring customers back.
04Strategic planning
A detailed growth plan for your business: who your audience is, what your offer is, and how to split your budget before you spend a single dollar.
05Ad copy & scripts
Ad copy and Reels scripts in Arabic and English, written to stop the scroll and get people to act.
06Landing pages & tracking
Pages built to convert, with pixels and tags set up so every result is measured.
Customer journey
Why work with me?
More than someone who runs ads.
🌍
I know Egyptian and Gulf markets
I have run campaigns in Egypt, Saudi Arabia, the Gulf, Libya and Sudan, and I know how each audience talks and decides to buy.
📊
I watch the numbers daily
No campaign runs on autopilot. I review cost and results every day, scale what works and cut what doesn’t.
✍️
I write the content myself
I write the ad, the script and the email myself, so your message stays consistent from the first ad to the last email.
🎯
Strategy before budget
My marketing studies make me start with the audience and the offer, not with the “Boost” button.
About
I think like a marketer before I act like a media buyer.
I started on the technical side: ad managers, pixels and tracking. Studying business administration with a marketing major changed how I work. Now I start with the audience, the offer and the market, and only then choose the platform and the budget.
The result: campaigns built on a clear strategy, not trial and error. And one goal in every project: helping the business sell more and grow online, with numbers you can measure.
How I work
From first message to first result.
01
Send your project details
Your business, market, budget and advertising goals.
02
Free consultation
We discuss where you are now, and I point out what needs to change first.
03
Analysis & plan
I review your ad accounts, tracking and competitors, then send you a clear plan.
04
Launch & optimize
We launch the campaigns and put more budget behind what sells, with regular reports in numbers.
Free guide · PDF
Your first 30-day marketing plan.
A practical, general guide you can follow step by step. It is not a custom plan for your business. Leave your name and email, and the download link lands in your inbox right away.
- How to define your audience and offer before the first ad
- Splitting your first month’s budget between testing and scaling
- A tracking setup checklist
- 5 ad angles and 3 ready-made emails
- The numbers to check every week
Want a plan built around your business? That’s what the free consultation is for.
Experience
Where I've worked.
Current
Digital Marketing Manager
Stardom University
Current
Digital Marketing & Media Buying
Sotoor Academy
2024
Performance Marketing Manager
12 Levels Academy
Agency
Digital Marketing
Fasla Agency
Company
Digital Marketing
Afkar Web
2023 – 2024
Email Marketing
Admedia Consulting
2021
Social Media Marketing Manager
Abu Nukhra Home Appliances
2017 – 2021
Business Administration – Marketing
Cairo Academy
Co-founder
AstraCode
Web design & development
Quick tips
Lessons from running ads.
01
Check your tracking before raising the budget
If your pixel isn’t set up correctly, the platform learns from bad data and spends your budget on the wrong people. Step one is always making sure every purchase and every message is recorded properly.
02
One ad isn't enough
Test 3 to 5 different angles for the same product: the problem, the result, a customer review and the offer. The platform will show you which one sells.
03
Existing customers cost less than new ones
Selling to someone who already bought from you is far easier than winning a new customer. A post-purchase email and an abandoned-cart email alone can make a real difference to sales.
Testimonials
What my clients say.
FAQ
Frequently asked questions
E-commerce and dropshipping stores, service businesses, and academies and online education, across Egypt, Saudi Arabia and the Gulf.
A call where we go over your business and your current ads, and I tell you honestly what needs to change first, with no strings attached.
It depends on your market and goal. Send me your project details and I’ll suggest the right budget for a solid start.
Yes. I can set up your welcome, follow-up, abandoned-cart and promotional emails, even if someone else runs your ads.
Not necessarily. We can start with WhatsApp message campaigns or a landing page, then expand based on results.
The first period is for testing audiences and ads. After that, we focus the budget on what delivers the lowest cost and the best results.
Free consultation
Book a free consultation for your business.
A call where we review your ads and your store or business, and I tell you honestly what needs to change first, with no strings attached. Send your details here and I’ll get in touch to set a time.